Using award winning artificial intelligence and proprietary deep learning 3D Facial Imaging technology, compatible with ordinary webcams, nViso uncovers the "why and how" of customer behaviour in real-time, letting brands make smarter business decisions. NViso Switzerland Private nViso provides a scalable, robust, and accurate artificial intelligence solutions to measure instantaneous emotional reactions of consumers in online and retail environments.
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VUB TechTransferWebsite archive shows the site was first archived on 2020. This gives a deeper insight into the emotional reactions of consumers that ultimately determine their behaviour.
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Thanks to powerful algorithms developed within VUB and high-tech applications such as eye-tracking devices and sensors that measure emotions and engagement, these bio-signals can be mapped. When people come into contact with information or products, it triggers a series of reactions in their bodies that they are often unaware of, such as changes in their heartbeat or eye movements. In addition, it can provide companies and governments with advice and courses on neuroscience and marketing. iCense, a new spin-off from the VUB, now offers neuro-research services that measure implicit emotional reactions and thus help to better understand and predict behaviour. Knowing what citizens and consumers really think of new measures, products or advertising is crucial for governments and businesses.